There are some brands that have brought a profound change in the hotel sector. Butterfly is definitely among them. What is the secret of its success and how possible is it to reach the top in such a fast changing industry?
Fabrice Delaporte
Fabrice Delaporte, CEO of “BUTTERFLY’ boutique hotel management & consulting company, unveils how the awarded company promises to change the status quo in the rapidly-developing market of boutique hotels by highlighting the unique advantages of Greece. “Our goal is to disrupt the market’s status quo, create added value and maximise originality in the hospitality industry. At the core of our philosophy lies the unwavering conviction that independent hotels and innovative lodging concepts hold an invaluable strategic advantage over chain-branded hotels’ uninspiring uniformity. We genuinely believe that a hotel with distinctive character and unique customer experience can be leveraged to gain global reach and exposure in a marketplace driven by online reputation and guest reviews.”
What is the vision of Butterfly?
Our vision for Butterfly Hotel management is to become one of the leading companies in Greece. Greece is a unique country offering unique hospitality offer in Europe which is, up to us, completely under estimated so far. In Greece you have one of the highest levels of sunshine, the kindest and most welcoming people in Europe, the best islands and a worldwide-known patrimony, so it is not surprising that all visitors have the opportunities to spend a fantastic time in Greece. If you compare the macros from Greece, you can see in a second that this country has a massive potential for growth and development to reach South European performances. Our vision is to level up hotel management services to offer a unique proposal on the market. Butterfly is positioned on the boutique hotel segment between 40 to 60 rooms per premises. This segment is under-capitalized, under-equipped and not technology-friendly, most of the time managed by family owned hotels who have been suffering from the crisis.
The Residence Christokopidou hotel & spa
Why should a hotel owner choose Butterfly for his/her hotel?
The main reasons a hotel owner should select us are mainly quality services and higher profitability. We have the ambition to level up all operational metrics by renewing existing hotel proposition thanks to technologies, enlarged services, quality of services and guest satisfaction. Our results are demonstrating our efficiencies as we won multiple awards such golden awards on Sales efficiencies and SPA services, etc. Our track record of awards is speaking for us:
• Gold Award in Hotel Sales (Tourism Awards 2022)
• Bronze Award in Best hotel management consultant (Greek Hospitality Awards 2022)
The Residence Christokopidou Hotel & Spa •Gold Award in Facilities excellence or innovation (Tourism Awards 2021)
•New Hotel award (Greek Hotel of the Year 2021)
•Bronze Award of the Best Greek Boutique City Hotel (Greek Hospitality Awards 2021)
•Gold Award Millenials Hotel (Greek Hotel of the Year 2022)
•Gold Award of the Best Greek Spa City Hotel (Greek Hospitality Awards 2022)
•Bronze Award of the Best Greek Boutique City Hotel (Greek Hospitality Awards 2022)
The Residence Aiolou Suites & Spa
•Silver Award Art Hotel (Greek Hotel of the Year 2022)
•Silver Award of the Best Greek Heritage Hotel (Greek Hospitality Awards 2022)
•Bronze Award of Best New City Hotel (Greek Hospitality Awards 2022)
LEARN MORE ABOUT THE RESIDENCE CHRISTOKOPIDOU SUITES & SPA
Which is the added value of Butterfly regarding competition?
This question is strategic but we can disclose that we have developed for the last 5 years, a large scale of unique added-values in order to differentiate us. We try to cover all investors and hotel owners’ needs to offer a 360-vision on their assets:
1. Financial portal to give investors on-line reports on all assets’ metrics
2. Operational technologies to reduce costs and improve profitability
3. Staff management and global commitment of our management in Butterfly successes
4. Guests loyal program
5. Marketing initiatives and synergies away
THE RESIDENCE AIOLOU SUITES & SPA IS GROWING. READ HERE
One of the new rooms of Residence Aiolou Suites & Spa
The establishment of boutique hotels has exceeded every expectation. How can you explain it?
More and more, European visitors in vacations are avoiding the leading brands with a mass market approach. Boutique hotel proposals have improved by a renewal of ownerships, ending in more comfortable and stylish premises. The renewal into the boutique hotels proposition is only at its first steps and there is still a lot of room for improvement.
“Boutique hotel proposals have improved by a renewal of ownerships, ending in more comfortable and stylish premises.”
Are there are any specific secrets of success so that boutique hotels can strengthen their dynamics?
This is our secret we prefer to keep it for us. But it is not one single secret …. It is a combination of many points to be improved and leveled up.
New project in Hydra coming soon…
The boutique hotels that you take over aim to increase their profitability. Is there a strategy?
Profitability enhancement depends on how you will give your team the tools to cope with it. We also do believe that if we succeed to satisfy our guest satisfaction at its highest, then profitability will follow. We are looking to have happy employees, to have happy guests. All the tools that we have built are giving our team the means to improve and level up our guests’ satisfaction. This is our strategy… to achieve that, we had to create all of our tools which are now in place.
BUTTERFLY
Transforming Hospitality
