Ruby Group has officially announced its entry into the Greek market with the upcoming launch of a new Lean Luxury hotel in the center of Athens, marking a significant milestone in the group’s Southern European expansion.

Set to open its doors in 2027, this exciting project introduces Ruby’s signature relaxed yet design-forward approach to one of Europe’s most dynamic and culturally rich destinations.

A VIBRANT LOCATION IN THE URBAN HEART BEAT OF ATHENS
Located just steps from Omonia Square at Agiou Konstantinou 7, the 114-room property will offer visitors a sophisticated yet informal stay, blending comfort with clever design. The hotel’s strategic placement ensures easy access to Athens’ most iconic landmarks, from the Acropolis and Plaka to Syntagma Square, and lies within walking distance of the Omonia metro station, connecting guests directly to the Athens International Airport in approximately 40 minutes.

This new opening is being developed in collaboration with Primetown Development, a trusted partner of Ruby Group known for reimagining urban real estate into top-tier hospitality experiences. Their shared vision focuses on adaptive reuse and architectural transformation, principles that reflect Ruby’s commitment to smart, design-driven conversions.

DESIGN MEETS FUNCTIONALITY: THE SIGNATURE RUBY EXPERIENCE
The upcoming Ruby Athens hotel will embody the brand’s Lean Luxury ethos: eliminating the superfluous and investing in what truly matters to the modern traveler, prime location, stylish interiors, and an unpretentious vibe. Guests can expect:

• A 24/7 bar and breakfast lounge on the ground floor
• A spacious fifth-floor terrace with an outdoor bar and pool
• A rooftop space on the ninth floor for private gatherings and casual lounging with panoramic views of the city
• This carefully curated mix of public and private areas is designed to foster connection while offering moments of calm in the vibrant heart of the Greek capital.

LEADERSHIP VOICES ON THE ATHENS EXPANSION
“We’re proud to have secured this outstanding project and to contribute our deep expertise in converting distinctive urban buildings into high-performing lifestyle properties,” said Catherine Hilt, Associate Director Development, Southern Europe at Ruby Group. “Athens represents an exciting next step for Ruby’s development and perfectly embodies the type of vibrant, culturally rich destination where our Lean Luxury philosophy comes to life.”

Sotirios Athinaios, Partner at Primetown Development, added: “This hotel is more than a property — it’s a statement about the future of Athens as a globally relevant destination. We’re excited to bring this vision to life alongside Ruby and IHG.”