You designed Hotelising in 2012, at a time when hotel sales departments were operating exclusively in-house. Today, through which tools does the company contribute to the development of a hotel?

Actually, at that time, our proposal to hotels to work with a specialized company in sales management as an external partner was something innovative. Since then, the evolution of technology has changed the way hotels market themselves and interact with customers and now, such a partnership seems inevitable – especially for small and medium sized properties. Hotelising provides tools that contribute to the growth of hotels, such as the utilization of all sales channels, such as online travel agencies (OTAs) and services to enhance the overall online presence. The company even offers data analytics tools to help hotels understand market trends, customer behavior and needs.

Is there a secret recipe for increasing revenue for small hotels in such a competitive environment?

I don’t believe there is a secret formula for increasing revenue for small hotels, but we do encourage the implementation of some practices and a sales strategy that contribute significantly to increasing revenue. First, proper hotel management by providing a high level of customer service is key, implementing unique offers or personalized services, properly evaluating customer reviews, and implementing a methodical sales management plan. Not to forget that the online presence of each property, alongside the implementation of a marketing strategy, can lead to positive results.

What does a small hotel need most in its management?

The management needs of a small hotel vary depending on the characteristics and environment of each property. However, saving resources and optimising costs can help to increase profits and competitiveness, alongside rational monitoring of occupancy levels of the accommodation, the right pricing policy and the strengthening of advertising presence.

Athens Flair

What do you think is the most important marketing tool for a small hotel in Athens?

In my opinion, the most important management tools are online presence and digital marketing, maintaining an attractive and stable online presence.

What is the influence of Social Media in the hotel industry?

Social media is ideal for promoting a hotel, as the image in our industry plays a key role. At the same time, they contribute to direct communication with customers, community building, crisis management and opportunities to increase awareness through advertising.

“the most important management tools are online presence and digital marketing, maintaining an attractive and stable online presence.”

Why is the “feasability Study” concept fundamental for an investor?

Because it helps investors understand the long-term performance of the investment project. It is a comprehensive analysis of the return on investment, but also the potential risks at a stage where they can be avoided. Finally, it is an essential tool for project financing.

Altar suites

Sir Athens

In July 2015 there were only 2,116 short-term rentals in Athens, while in September 2022 there were 12,165, an increase of around 475%. What do you think about Airbnb?

I think that the tourism product is changing as the needs of travellers change and we need to be flexible, prioritising the provision of authentic hospitality. Moreover, short-term rental accommodation is undoubtedly part of the country’s tourism product. Specifically, with the right regulations can make a positive contribution to Greek tourism, without imposing a burden on permanent residents, but also by operating in conditions of healthy competition. Steps are being taken in this direction; we have similar examples from other countries to achieve balance in the hospitality economy.

Compared to other European capitals, what is the level of Athens in terms of prices per night? What is the reason for this?

Athens is at a lower price level per night compared to many other European capitals. Overall, the lowest price per night in Athens is defined by strong competition, the economic reality of the city which has a lower cost of living than many other European capitals, the cost of living and infrastructure.

How difficult is it for a small and medium hotel in Athens to stand up to the extremely competitive environment that is taking shape in the hospitality industry?

Although competitiveness in the hospitality industry can be high, a well-planned strategy and a commitment to high quality and high level of service can help a small and medium hotel succeed in a competitive market.

Neoma Hotel

LEARN MORE ABOUT ALTAR SUITES HERE

Can you mention some of the collaborations included in your portfolio in Athens?

In our portfolio we have some important properties in Athens, such as two iconic neoclassical buildings in terms of architecture, the Athens Flair and Sir Athens. Neoma Hotel, a brand new property that in a very short period of time became a best seller in Athens and Altar Suites, in an unbeatable location in the Ancient Agora.

What is it that fascinates you most about this part of the tourism industry?

The ability to shape the tourism experience and offer hospitality to other people. It’s a people-centric industry and through creating experiences, we have an opportunity to create positive impacts on people’s lives and beautiful memories.

Tell us a little bit about the initiative to participate in this year’s 100% Hotel Show?

As every year, our participation is an excellent opportunity for us to present our products and services, to communicate with hoteliers and other professionals in the field of hotel management and to strengthen our network in the hospitality market.

Blue Sand Folegandros

HOTELISING